Individualization of Human Resource Management Facing Intercultural Corporate Structures

Abstract

Individualization of management/employee relationship is a new tendency in HRM. It asks managers to respect the individual characteristics of the employee. This is not difficult in the familiar natural and cultural environment of the home country. The situation is different in internationally operating enterprises facing significant cultural divergences obviously perceived in day-to-day interaction. Thus a comprehensive conceptual framework for environment consideration is needed in general management as well as in HRM. The author presents such a framework, based on the 'Strata-Model of Environment Differentiation' and explains its application, too, on concrete tasks in HRM practice.