Research suggests that organizations with specialized departments perform better when they devote resources to welldefined fimctional interfuces (Galbraith 1973; Lawrence and Lorsch 1967). For example, coordination between marketing and other departments is often required to deliver high quality services to customers (Cespedes 1994, 1996; Day 1994).
CITATION STYLE
Ellinger, A. E., & Daugherty, P. J. (2015). Integration and Performance: An Examination of the Marketing/Logistics Interface. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 113). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_28
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