Social Media and Radio Broadcasting Integration to Expand the Market of I-Radio Jakarta

Abstract

ThisResearchObjectiveistofindouttheuseofsocialmediainbroadcastingprograms on I-Radio Jakarta to expand the market or audience reach. RESEARCH METHODS by using qualitative approaches and conducting observations and looking for internal data and conducting interviews with relevant speakers. This study uses Philip Kotler’s marketing concept approach (segmenting, targeting and positioning) to explain the use of social media platforms, enable to broaden the reach of listeners, and reinforce the position of I-Radio as a radio that only plays Indonesian songs.