Abstract
How can managers increase the profitability and profit growth of their organisations? This is a central marketing challenge and drives the strategic marketing thinking of many firms. In recent years, economic uncertainty, rising costs and saturated domestic markets are coercing managers to look to untapped and undeveloped overseas markets, which, if approached appropriately, could offer potential solutions for organisations seeking greater financial returns.
Cite
CITATION STYLE
Alcock, G., & Baig, A. (2014). Introduction to product development and market entry. In Marketing Cases from Emerging Markets (Vol. 9783642368615, pp. 89–91). Springer-Verlag Berlin Heidelberg. https://doi.org/10.1007/978-3-642-36861-5_13
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
