Pervasive advertising targets consumers on-the-move with ads displayed on their mobile devices. As for web advertising, ads are distributed by embedding them into websites and apps, easily flooding consumers with a large number of uninteresting offers. As the pervasive setting amplifies traditional issues such as targeting, cost, and privacy, we argue the need for a new perspective on the problem. We introduce PervADs, a privacy-preserving, user-centric, and pervasive ads-distribution platform which uses semantic technologies to reason about the consumer's context and the intended target of the ads. © 2013 Springer-Verlag.
CITATION STYLE
Carrara, L., Orsi, G., & Tanca, L. (2013). Semantic pervasive advertising. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 7994 LNCS, pp. 216–222). https://doi.org/10.1007/978-3-642-39666-3_18
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