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Book Chapter

Beziehungsmarketing

DUV, (2006), 77-100
DOI: 10.1007/3-8350-5701-4_8
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Abstract

Interaktive Markenführung Der persönliche Verkauf als Instrument des Markenmanagements im B2B-Geschäft

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APA

Beziehungsmarketing. (2006). In Interaktive Markenführung (pp. 77–100). DUV. https://doi.org/10.1007/3-8350-5701-4_8

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