This paper adds to an often applied extension of Partial Least Squares (PLS) path modeling, namely the comparison of PLS estimates across subpopulations, also known as multi-group analysis. Existing PLS-based approaches to multi-group analysis have the shortcoming that they rely on distributional assumptions. This paper develops a non-parametric PLS-based approach to multi-group analysis: PLS-MGA. Both the existing approaches and the new approach are applied to a marketing example of customer switching behavior in a liberalized electricity market. This example provides first evidence of favorable operation characteristics of PLS-MGA. © 2012 Springer-Verlag Berlin Heidelberg.
CITATION STYLE
Henseler, J. (2012). PLS-MGA: A non-parametric approach to partial least squares-based multi-group analysis. In Studies in Classification, Data Analysis, and Knowledge Organization (pp. 495–501). Kluwer Academic Publishers. https://doi.org/10.1007/978-3-642-24466-7_50
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