Product Innovation in the Global Fashion Industry

Abstract

The global fashion industry is a mature industry, characterized with constant change in styles and designs. Indeed, innovations in the global fashion industry are inclusively interpreted as an experimentation and adop- tion of designs, styles and organizational and management behaviors, as well as materials and technical solutions. Just like other firms, innovation in this industry is increasingly at the center of strategy and is a key factor in entrepreneurial growth and competitive advantage. Innovation is undoubt- edly key without which the success of a fashion brand or company cannot be adequately explained. Nonetheless, limited efforts have been directed toward the understanding of innovation in the global fashion industry.