Auctions, Rituals and Emotions in the Art Market

Abstract

This article explores the possibilities offered by Collins’ model of interaction rituals to an understanding of the emotional dynamics of art auctions. It argues that whilst it explains how the art object becomes the focus of attention, and thus the repository of solidarity and emotional energy, it also obliterates some of the institutional aspects of the auction market that can influence such outcomes. It discusses the need to include an examination of the specific practices of auction houses operating in an international market in their capacity to target specific audiences for their sales. © 2010, SAGE Publications. All rights reserved.