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An Exploratory Study of Products used for Enjoyment and Enhancement Purposes: II. Brand Importance, Inter and Intraclass Correlations

Springer Nature, (2015), 143-146
DOI: 10.1007/978-3-319-16946-0_34
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Abstract

The relevance of maintenance and of enhancement functions as parameters relevant to persistence, loyalty or change in brand purchasing has been demonstrated by Woods and Osborne (1979) and further expanded by Woods (1980).

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APA

Woods, W. A. (2015). An Exploratory Study of Products used for Enjoyment and Enhancement Purposes: II. Brand Importance, Inter and Intraclass Correlations. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 143–146). Springer Nature. https://doi.org/10.1007/978-3-319-16946-0_34

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