Reactance theory was formulated to deal with certain phenomena of social influence (Brehm, 1966; Brehm & Brehm, 1981; Wicklund, 1974). It held that people believe they have specific behavioral freedoms, and when those freedoms are threatened or eliminated in any way, the individual becomes motivated (reactance) to reinstate them.
CITATION STYLE
Brehm, J. W. (1993). Control, Its Loss, and Psychological Reactance. In Control Motivation and Social Cognition (pp. 3–30). Springer New York. https://doi.org/10.1007/978-1-4613-8309-3_1
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