Threat and Oblivion: Interpreting the Silence Over the Spanish Flu (1918–19)

Abstract

The Spanish influenza epidemic (1918–19) was the biggest demographic disaster in the 20th century and, for some, the greatest epidemic in human history. Despite its enormous worldwide relevance, until recent years there were few studies on this catastrophe. This silence has been usually understood as the result of the competition with another worldwide event—the Great War. In this chapter, based on a social memory approach, we propose some other interpretations. Firstly, the absence of the flu in collective memory is a way of concealing an event that was experienced as a threat to the existing health services and a failure of the medical science of the time. Secondly, in terms of risk perception, the flu has some attributes that justify its lack of notoriety and normalization. Finally, the lack of collective meaning conferred upon the disease makes it easier to understand how Spanish flu survived in family memories as a traumatic event but not in public, national ones. Overall, this paper illustrates how social and cognitive processes can contribute to the oblivion of a disaster.