Linking related documents: Combining tag clouds and search queries

Abstract

Nowadays, Web encyclopedias suffer from a high bounce rate. Typically, users come to an encyclopaedia from a search engine and upon reading the first page on the site they leave it immediately thereafter. To tackle this problem in systems such as Web shops additional browsing tools for easy finding of related content are provided. In this paper we present a tool that links related content in an encyclopaedia in a usable and visually appealing manner. The tool combines two promising approaches - tag clouds and historic search queries - into a new single one. Hence, each document in the system is enriched with a tag cloud containing collections of related concepts populated from historic search queries. A preliminary implementation of the tool is already provided within a Web encyclopaedia called Austria-Forum. © 2010 Springer-Verlag.