Business Education Leaders Compare E-mail and Regular Mail Survey Research

Abstract

The postal mail distribution method had a higher return rate than the e-mail distribution method. This is consistent with earlier research comparing e-mail surveys and postal mail surveys. Response speed of e-mail surveys was significantly faster when compared to the response speed of postal mail surveys. These results are also consistent with the findings of earlier researchers. The response quality of e-mail distributed surveys and postal mail surveys was similar. This, too, is consistent with the findings of earlier researchers.