Abstract
This paper studies the R&D investment and output strategies of two enterprises produced heterogeneous products. In reference on the results of research by predecessors, the author set a model, and numerical analysis. It is concluded that the two enterprises should be cooperation and increase the knowledge absorptive capacity in order to get more profits.
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CITATION STYLE
Cao, M., Zhang, C. K., & Liu, Z. Y. (2014). Research of heterogeneous product in R&D investment and output strategies based on game theory. In Proceedings of the 5th International Asia Conference on Industrial Engineering and Management Innovation, IEMI 2014 (pp. 165–169). Atlantis Press. https://doi.org/10.2991/978-94-6239-100-0_31
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