Bank branch productivity applications: Focused applications to improve performance

Abstract

There is a saying that what you cannot measure, you cannot manage well. Senior management struggles to find fair and equitable measurements of performance in terms of productivity, efficiency and effectiveness. But there is often a “push back” from those being measured – a process nobody likes. The reader will discover in the following cases how effectively DEA can be used, and that its recommendations are harder to argue against than some other types of measurements where fairness is harder to prove.