User research for experience vision

Abstract

In the "Experience Vision: Vision Proposal Design Method," the first step is to set a project target and to conduct a qualitative survey. Next, users' essential needs are identified and an idea is developed to propose a vision. On the basis of a scenario from the perspective of users' essential needs, the proposal is formed, given shape and made precise. Finally, the proposal is evaluated, and then evolves into the development of products, systems, and services. This paper presents the interview method, the photo diary method, the photo essay method, and the superior-subordinate relationship analysis method laddering) in order to gain profound insight into users and to identify their essential needs, rather than their manifest needs. In addition, on the basis of users' essential needs, it explains the method of setting a user with persona and cast to embody the target user, as a viewpoint from which to describe a value scenario, an activity scenario, and an interaction scenario. [1]. © 2013 Springer-Verlag.