The Implementation of Strategic Management Concepts in Developing the International Reputation of Higher Education

Abstract

The reputation of higher education at the international level is one of the work programs of various universities in Indonesia to achieve. Various problems can arise when building this reputation, such as problems with human resources, research and publication skills, students' ability to interact with foreign students, networking, and effective cooperation that can be implemented by universities. This paper aims to discuss strategic management concepts that have been implemented in universities to start building an international reputation. The analytical method used is descriptive analysis and case studies of various activities that have been carried out at Universitas Tarumanagara (Untar). Based on the results of the analysis that has been carried out, the results show that the implementation of strategic management concepts starting from planning, implementing, and evaluating international reputation building activities has been carried out well at Untar and resulted in various achievements such as QS rating, QS Ranking, QS online learning, and ISO 9001: 2015. Various activities such as international student exchanges, holding international conferences, and visiting professors are an important part of building an international reputation. Vision and mission adapted to current needs and future predictions are important things that can drive the achievement of an international reputation. These findings will become one of the references in future developments.