Aesthetic evaluation of women's collarless T-shirt's collar style

Abstract

Collar-type is the main elements for the style of T-shirts. In this article, Aesthetic evaluation of women's T-shirts's collar style is researched from the view of visual perception targeting the young men and women consumers. It relies on the software E-prime, which is commonly used in psychological and behavioral experiments. In this paper, women's collarless T-shirts with three necklines (round neckline, square neckline and V neckline) were selected as objects. The influences of different neck drop and width on the aesthetic sense were studied which can be a quantitative guide for the design of T shirts and will provides scientific references for the aesthetic design of women's T-shirt to meet customers' requirements. © 2011 Springer-Verlag Berlin Heidelberg.