The Mediating Effect of AI Trust on AI Self-Efficacy and Attitude Toward AI of College Students

Abstract

This quantitative study investigated the mediating effect of AI trust on the relationship between AI self-efficacy and attitude toward AI of college students in Region XI, Philippines. Using adapted questionnaires, the data were gathered online via Google Forms, where the respondents were selected using stratified random sampling. Validity and reliability tests were employed on the measurement model, descriptive statistics were also used to describe the constructs in the study, while mediation analysis using the standard algorithm-bootstrapping of SmartPLS 4.0 was performed to assess the hypothesized mediation model. The findings revealed that the constructs of the study are valid and reliable. Moreover, college students also demonstrated moderate levels of AI trust and attitude toward AI and a high level of AI self-efficacy. Finally, the mediation analysis suggests that AI trust is deemed to have a substantial mediating effect on the relationship between AI self-efficacy and attitude toward AI of college students.