Student relationship management using business intelligence model to enhance student’s leadership in 21st century

Abstract

The purpose of this research is to develop Student Relationship Management Using Business Intelligence Model to Enhance Student’s Leadership in 21st Century and to evaluate the appropriateness of the model. There are two part for this research, at first part, the researchers studied about theories and research which relate to student relationship management, business intelligence, student affairs, and leadership. Then synthesized and designed the model for managing student relationships using business intelligence system based on various data analysis principles with CRISP-DM. In the second part, the researchers evaluated the appropriateness of the model. The appropriateness questionnaire for the student relationship management using business intelligence model was created and submitted to five experts for improvement. The results of this research showed that (1) the student relationship management using business intelligence model consist of three elements: input, process, and output by using CRISP-DM in process element. The input element has three parts: student’s data, student activity, and observed behavior. The process element has four parts: data preparation, modeling, evaluation, and development. The output has seven parts: innovation, teamwork, conflict management, leadership, adaptability and flexibility, objective-based management, and planning. (2) the results of evaluation of appropriateness of the model by experts which the overall was good level.