Toward a Computational Approach of Creativity Assessment in Product Design

Abstract

One of the most important criteria for the performance quality in design is the creativity of the design. Many researchers have developed methods to assess the creativity of product design, but the subjective and qualitative judgments of traditional creativity measurement are proved to lack sufficient validity and reliability. Furthermore, most of the assessment of creativity in design is based on the design outcome instead of the design process. In this paper, we proposed a computational approach of creativity assessment in product design via the combination of the design process and design creativity. We established a method to quantify the design process. And design creativity is rated using the Consensual Assessment Technique. Then the correlation of all the creativity-related factors in the design process and the design creativity will be calculated. Last, creativity assessment formula is proposed based on the factors and the correlation coefficient. © 2013 Springer-Verlag Berlin Heidelberg.