Sheep meat commercialization in the retail market in Brazilian cities

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Abstract

This paper explored the mix market characteristics of sheep meat as a product for sale in different cities in the states of São Paulo and Paraná. For this, 81 products were purchased in 21 outlets sampled in a "non-probabilistic" manner for convenience and then subjected to analysis of yield of meat, bone, and fat. Imported products represented 20% of the total, being marketed in hypermarkets. It was observed that 37% of the total products were obtained in hypermarkets, 31% in supermarkets, 23% in butcher shops, and 8.6% in meat outlets. Almost 9% of the products had not undergone the official slaughter inspection system. The main types of products identified were palettes and legs with bones (33.3 and 24.7%, respectively); however, only 25% were satisfactorily displayed to consumers. The yields obtained in meat and deboned portions were 74% and 59% of the total weight, significantly affecting the average adjusted sales prices of the products, respectively US$13.01/kg sale price; US$17.82/kg deboned; and US$22.52/kg lean meat. The low yield of clean and boned meat observed in the samples can lead to negative experiences of these products by consumers.

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APA

Firetti, R., Alberti, A. L. L., Zundt, M., Santos, A. de O., Rego, F. C. de A., & Astolphi, J. L. de L. (2018). Sheep meat commercialization in the retail market in Brazilian cities. Revista Brasileira de Zootecnia, 47. https://doi.org/10.1590/rbz4720160354

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