Abstract
In the field of destination branding, some researchers have conducted comparative studies for the development of the customer-based brand equity measurement. Since brand equity is a relative measure …
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CITATION STYLE
APA
Nakaima, K., Marchiori, E., & Cantoni, L. (2019). Identification of Competing Destination Brand: The Case of Okinawa Island. In Information and Communication Technologies in Tourism 2019 (pp. 172–183). Springer International Publishing. https://doi.org/10.1007/978-3-030-05940-8_14
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