Study on the Authenticity of Intangible Cultural Heritage —Take Guangdong Nanhai Boluodan Temple Fair as an Example

Abstract

Authenticity is a difficult academic problem in the tourism. The authenticity of the cultural heritage represents the value and appeal of heritage. With the acceleration of intangible cultural heritage (ICH) tourism development, scholars have been calling for protecting the authenticity of ICH at the same time of the development of ICH. What is the authenticity of the content in the end and how to protect are lack of being studied. Thus, the aim of this study is to research through reviewing literatures and finding characteristics of ICH, to examine the means and differences of tourists’ perception about the authenticity of ICH, so as to achieve the goal of protecting and developing ICH better. The study investigated tourists with the experience of visiting Bo Luo Dan Festival temple, and used SPSS to carry on the quota date statistical analysis. This study researched the main factors which affected the perceived of authenticity, and the relationship between the factors and satisfaction. The study got two core factors that had an impact on perceived authenticity, and told that there was a significant positive impact between the authenticity of ICH and the satisfaction of ICH tourism.