Strategies for High End High Rise Residential Property Using Marketing Mix during a Soft Market in Kuala Lumpur

  • Alias A
  • Al Sadat Zyed Z
  • Sze Ning C
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Abstract

Developers face challenges and issues to sell properties when soft market happens.

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APA

Alias, A., Al Sadat Zyed, Z., & Sze Ning, C. (2018). Strategies for High End High Rise Residential Property Using Marketing Mix during a Soft Market in Kuala Lumpur. International Journal of Property Sciences, 8(1), 27–39. https://doi.org/10.22452/ijps.vol8no1.3

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