Development Strategies for Cultural Creative Tourism of Heilongjiang Province, China

Abstract

The emergence of "cultural creative tourism" reflects the growing integration among tourism industry, culture industry and creative industry. Cultural creative tourism is receiving an increasing amount of attention in China. Although there are rich tourism resources, cultural creative tourism of Heilongjiang Province is in initial development stage. This study explores development foundations of cultural creative tourism in Heilongjiang Province. Furthermore, the eight critical strategies were proposed to enable sustainable development of cultural creative tourism at the strategic level for Heilongjiang Province. The strategies can not only enhance local government's effectiveness and but also provide references to other regions.