Purpose – The survival and sustainable growth of Cai Luong (Renovated Theatre) theatre companies as well as Cai Luong theatrical art in Vietnam necessitate the sharing of acting and singing skills between generations of actors. The purpose of this paper is to investigate the role of theatre members’ perception of psychological contract in predicting their sharing of knowledge. Another research purpose is to assess if corporate social responsibility (CSR) of theatre companies can activate the effect chain through psychological contract to knowledge sharing. The last research purpose sheds light on the moderating role of entrepreneurial orientation (EO) for the relationship between psychological contract and knowledge sharing among members of Cai Luong theatre companies in Vietnam setting. Design/methodology/approach – Cross-sectional data for SEM-based analysis was collated from 226 respondents of Cai Luong theatre companies in Vietnam. Findings – Research results unveil the predicting role that CSR played on the relationship between psychological contract and knowledge sharing among members in Cai Luong theatre companies. This relationship was also found to be moderated by EO. Originality/value – Research results extend knowledge management literature through the inclusion of CSR and psychological contract as antecedents of knowledge sharing.
Dai, L., & Wang, L. (2016). Psychological Contract, Reciprocal Preference and Knowledge Sharing Willingness. Open Journal of Social Sciences, 04(08), 60–69. https://doi.org/10.4236/jss.2016.48008