The sustainable development of the sports industry in China

Abstract

The sports industry in today is known as "the most profitable industry", it to blow the new industry of the whirlwind spread all over the world. Sports is the highlight of the topic, the modern media is sports attracted much attention in the various projects to bring into the country. Today's sports industry has become a huge industry system, and satisfy the public spirit entertainment need and, at the same time, create great wealth. Combining with the development of the sports industry in China, the basic content of sports industry and the development trend in detail, and the sports industry in China, the problem in the process of development put forward countermeasures. © 2012 Springer-Verlag GmbH.