Skip to main content
Book Chapter

Tourism and Hospitality Marketing Planning

  • George R
Springer International Publishing, (2021), 149-182
DOI: 10.1007/978-3-030-64111-5_5
N/ACitations
Citations of this article
68Readers
Mendeley users who have this article in their library.
Get full text

Abstract

This chapter examines the tools used in tourism and hospitality marketing planning. It begins with a definition of marketing planning and an explanation of why planning is important to both the tourism marketer and the organisation. The chapter then discusses the...

Cite

CITATION STYLE

APA

George, R. (2021). Tourism and Hospitality Marketing Planning. In Marketing Tourism and Hospitality (pp. 149–182). Springer International Publishing. https://doi.org/10.1007/978-3-030-64111-5_5

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free