"We Don't Need Another Hero!" the Importance of Celebrities in the Post-Truth Era

Abstract

The article presents and compares the rise of two self-made politicians, Donald Trump in the US and Ivan Kramberger of Slovenia. Their presidential candidacies were based of their fame and fortune, rather than on the basis of their political experience. The author notes that the self-promotion strategies, utilised by Trump and Kramberger, are not used only politicians, but also by other outstanding individuals who take care of their own popularity with pseudo-events, spread through the media and online networks.