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PENGARUH BRAND LOVE PADA BRAND LOYALTY SERTA PERAN SELF-ESTEEM, DAN SUSCEPTIBILITY TO NORMATIF INFLUENCE

  • Adam Mahendra B
  • Kurniawati
Jurnal Ekonomi Trisakti (2023) 3(1) 519-530
DOI: 10.25105/jet.v3i1.15574
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Abstract

Tujuan dalam penelitian yaitu untuk menganalisis pengaruh brand love terhadap self-esteem dan susceptibility to normatif influence yang mempengaruhi brand loyalty. Penyebaran kuisoner dilakukan kepada 211 responden.. Metode yang digunakan dalam analisis data yakni structural equation modeling (SEM).

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APA

Adam Mahendra, B., & Kurniawati. (2023). PENGARUH BRAND LOVE PADA BRAND LOYALTY SERTA PERAN SELF-ESTEEM, DAN SUSCEPTIBILITY TO NORMATIF INFLUENCE. Jurnal Ekonomi Trisakti, 3(1), 519–530. https://doi.org/10.25105/jet.v3i1.15574

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