Abstract
This study re-investigated data from a 1994 survey of Australian and New Zealand manufacturing practices to test the hypothesis that best practice and product innovation may be incompatible generic business strategies. Four major insights emerged, all of which indicated the incompatibility of best practice and product innovation.
Cite
CITATION STYLE
Hindle, K. (2015). An Empirical and Logical Exploration of the Strategic Compatibility of Best Practice and Product Innovation: Preliminary Insights From the Australian and New Zealand Manufacturing Industry. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 288–290). Springer Nature. https://doi.org/10.1007/978-3-319-11885-7_68
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