Cognitive process as a tool of tourists’ typology for rural destinations

Abstract

Cognitive processes for analyses of human typology, motivation and behavior, are also widely applied in tourism for the assessment of psychographic diversity of visitors. One of the primary psychographic methods is Plog’s model of psychocenric and allocentric. Identification of clients, knowledge of their needs, motivation factors, expectations, desired destinations and decision making process, are basis for effective planning of activities, and destination marketing. The paper deals with the application of Plog’s model in tourism of rural areas in the Czech Republic, including identification of potential problems in practice.