The expansion of online travel portal-makemytrip

Abstract

MakeMyTrip is a revolutionary venture started in India in the year 2000 which changed the way the customers perceived about booking and reservation for travel. Earlier, it was a time consuming job as most of the booking had to be done on a physical basis. During its journey, the company has entered into a lot of services like reservation of flight and train tickets, hotel bookings, tour and travel packages, etc. With its success in the Indian Continent, MakeMyTrip plans to cross the national boundaries and establish its roots in other developed and emerging economics such as Singapore, UAE, and United States of America. The case deals with the countries MakeMyTrip have entered into along with the market scenario and the entry strategies. Understanding the fact that MakeMyTrip is not the sole online travel portal and that it faces huge competition from various companies across the globe, MakeMyTrip has evolved dynamically in the past 15 years. But despite all this, it has not yet been listed in the top 10 online travel portals of the world. Considering these factors, what does MakeMyTrip need to do to speed up its growth trajectory?.