This chapter gives an introduction to strategies in the context of a Digital Transformation Program. It gives examples of strategies and of their characteristics. It explains the reasons why it's important to develop a good strategy, and highlights the need for executive involvement in Digital Transformation strategy development.
CITATION STYLE
Stark, J. (2020). Define the Strategy (pp. 143–147). https://doi.org/10.1007/978-3-030-41001-8_23
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