Perceptual and design principles for effective interactive visualisations

Abstract

This chapter reviews some influential theories and design principles for informing the design of effective interactive visualisation user interfaces (UIs). Several theories and principles are reviewed encompassing perceptual organisation, data graphics, and design principles (e.g. Gestalt laws, data graphics, interaction design and Human-Computer Interaction guidelines). Some example case studies are included in order to illustrate the principal benefits of applying these design principles within the UI. The objective of this review of the principles and approaches to graphical presentation is to highlight how they can be used to emphasise and reveal the most salient properties of a data visualisation, whether it is intended for scientific or for business use. Certain principles are further proposed as a generic set of guidelines for the design of interactive visualisations, which are summarised at the end of the chapter.