Abstract
The Brand Decision AI System (WIDIAS-III) was completed in 1992 and been used to decide a Brand Name of a product for the customers to feel joyful and motive to buy it. We first survey the mouth structure, which we utter words through, and built a words utterance fuzzy model. After survey a lot of words feeling by forty words scaling. Finally, we make an AI model a brand name to recognize any words by 40 words scaling system.
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Nagamachi, M., Matsubara, Y., Maeda, H., & Ohgama, T. (2018). Brand name decision AI system. In Advances in Intelligent Systems and Computing (Vol. 739, pp. 39–45). Springer Verlag. https://doi.org/10.1007/978-981-10-8612-0_5
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