Research on the Application of Cultural Symbol Digitization in Movie Poster Design

Abstract

With the vigorous development of the film industry, film posters, as the first impression of the film on the audience, break the language barrier and become an important medium for the output of cultural ideology. From the perspective of cultural symbols, this article explores the differences between the digitalization of Eastern and Western cultural symbols in the design of Chinese and foreign movie posters, and analyzes the digital symbols in the design of movie posters from a cultural perspective, providing a new thinking for the digital design of cultural symbols in movie posters.