Should we measure ux differently?

Abstract

The design of User Experience today is built upon a choice architecture that is meant to acquire and retain customers and hence increase revenue on the one hand and save cost for businesses through efficiency and speed, on the other. The impact of this can be seen in the form of an ever expanding, instant gratification led experience economy that constantly fuels consumerism. Since there is no plan(et) B, if we are to survive as the human race, this planet has to be saved by switching to a less consumerist and more sustainable lifestyle. Just as User Experience design is contributing to the increasing consumerism today, a change in the evaluation criteria and definition of what is ‘good’ and ‘successful’ UX can transform the impact of User Experience design by ensuring that the goal of UX Design is a balance between what is good for the human race and what is good for commerce.