Hill, C. W. L.: International business: Competing in the global marketplace, McGraw-Hill Education, Maidenhead, Berkshire, UK, 2014

Abstract

Over the past three decades, there have been fundamental changes in the world economy. The process of globalization, supported by the development of information and communication technologies and the reduction in trade barriers between countries, has led to the relativization of the importance of geographical and cultural distances in global terms. In the circumstances of intensifying the integration processes of the economies of different countries, many companies find opportunities for the improvement and development of their business activities in international markets through the internationalization of business.