Abstract
We present in this paper some initial ideas of Revenue and Yield Management in the container shipping industry, namely a regression study of the behavior of the currently used indicator for measuring pricing and revenue performance in a leading shipping line. We consider the properties of the indicator used and discuss options of developing a better indicators of revenue or yield optimization, being either revenue or yield per available unit. At the end we also formulate implications for a future research work to be done on development of relevant measures for the industry. © IFIP International Federation for Information Processing 2013.
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Gardoń, A., Nielsen, P., & Rytter, N. G. M. (2013). Challenges of measuring revenue, margin and yield optimization in container shipping. In IFIP Advances in Information and Communication Technology (Vol. 398, pp. 654–661). Springer Science and Business Media, LLC. https://doi.org/10.1007/978-3-642-40361-3_83
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