Game Addiction and Game Design: A Study Based Candy Crush Saga Players

Abstract

The emergence of mobile social games has increased the number of casual game players, allowing researchers to better understand the relationship between Internet gaming addiction and psychological factors among players. However, other factors such as game design must also be considered. The aim of this study is to learn how design factors like operant conditioning, game play, game design, isolation, cheating, and Nash equilibrium are linked to game addiction using Candy Crush Saga as the casual game. A questionnaire was distributed to Candy Crush Saga players to learn more about demographic characteristics, gaming addiction scale, and game design. A total of 206 responses were obtained from people aged 18 to 65. Data was gathered, and a multivariate statistical analysis was carried out. The findings of this study revealed that there is a connection between male and female addicts’ professions. Several aspects of gaming are identified in the paper as contributing to adult gamers’ addiction. We discovered that some aspects of Candy Crush entice players to use it as a mood enhancer. The HCI Contextualize! Personalize! Persuade! framework was used to suggest a solution. Or the CPP framework, which was created to track addiction via a behaviour change support system in Candy Crush and other gaming applications.