Heritage Interpretation and the Portrayal of Gadara for Tourism

Abstract

Heritage interpretation is a powerful issue in destination promotion that could either bolster understanding the value of heritage and increase cultural exchange or lead to heritage manipulation to fit political and economic agendas. Using the heritage site of Gadara in northwest Jordan, this article not only examines Gadara’s heritage interpretation and portrayal in the tourism industry, but also presents a holistic approach to Heritage Studies that fosters the inclusion of all types of heritage resources in congruence with the local context. This approach will diversify the attractiveness of heritage assets to meet the needs of different visitors and enhance the quality of their experiences.