How to encourage the use of public transport? a multiservice approach based on mobile technologies

Abstract

It is crucial to promote the use of cleaner transport modes, and new technologies are key to achieve this goal. Most mobile-based solutions are focused on services related with the journey itself (mobile ticketing, real-time traffic information and trip planners). Adopting a holistic point of view, and considering every trip has a purpose (work, school, shopping and entertainment), a new service approach is considered. This paper presents a multiservice approach that links city services and public transport to encourage the use of sustainable transport modes. This multiservice approach is based on mobile technologies, which are a unique channel of interaction between service providers and customers. The conceptual model of this approach is materialized in a concrete example. This multiservice approach may represent a step towards a sustainable mobility, while improving the image and efficiency of Public Transport Operators (PTOs), boosting local businesses loyalty and sales and bringing convenience, better service quality and monetary savings to customers.