Bibliometric analysis of entrepreneurial marketing during the COVID-19 pandemic

Abstract

This study aims to determine the development of research in the context of entrepreneurial marketing. This study was conducted in March 2021 by analyzing data from the Scopus database with the keywords of entrepreneurial marketing and pandemic. The search result data were analyzed descriptively based on the year of publication, country publication, and research subject. Data were processed and analyzed by using the VOSViewer software to determine the development of the bibliometric map of research developments in entrepreneurial marketing. The results show that the number of studies on entrepreneurial marketing during the pandemic has increased significantly in the last one and a half years. In addition, the United States became the country with the most publicity on this issue during the pandemic. Furthermore, there are six clusters that describe important keywords on the related issue.