BRAND PERPUSTAKAAN DAN PUSTAKAWAN: MENJAWAB TANTANGAN MILENIAL DI PERPUSTAKAAN FTSP UNIVERSITAS TRISAKTI

Abstract

This study revealed the brand of FTSP Trisakti university's library. This research was conducted using a quantitative and qualitative approach. The mixed method is used in this research to compare both, qualitative and quantitative approach, to conclude this research. Data collection is done by surveying library users, open interviews with librarians and direct observation of conditions and services in the library. This study found that librarians have formed their brands spontaneously so that library brands are formed sporadically. Librarians have approached and provided services to users in accordance with the identity of their users, namely the millennial generation in the industrial era 4.0. But, Librarians have not become front of mind in the library brand by its users.