Abstract
Mass customization (MC) is a popular strategy in the fashion industry. MC aims at satisfying individual customer’s needs with customized products and at a cost near that of mass production. In this chapter, we first conduct a comprehensive literature review on MC in the fashion industry. We then propose a scheme to classify the MC practices as traditional and innovative.By exploringmany real world cases, we compare and develop insights on the applications of different kinds of MC in the fashion industry. Managerial recommendations are generated.We believe that this chapter can lay a good foundation for future studies on MC
Cite
CITATION STYLE
Yeung, H.-T., Choi, T.-M., & Chiu, C.-H. (2010). Innovative Mass Customization in the Fashion Industry. In Innovative Quick Response Programs in Logistics and Supply Chain Management (pp. 423–454). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-04313-0_21
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