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Journal ArticleOPEN ACCESS

Customer relationship management. Strategy and system perspectives

  • Czopek M
  • Kazusek M
Informatyka Ekonomiczna (2020) 2020(3) 34-48
DOI: 10.15611/ie.2020.3.03
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Abstract

… The term CRM is interpreted in two ways: as a customer relationship management strategy … of customer relationship management, both from the perspective of management philosophy …

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APA

Czopek, M., & Kazusek, M. (2020). Customer relationship management. Strategy and system perspectives. Informatyka Ekonomiczna, 2020(3), 34–48. https://doi.org/10.15611/ie.2020.3.03

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