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A Kansei Engineering Study of Saffron Packaging Design

  • PAPANTONOPOULOS S
  • BORTZIOU M
  • KARASAVOVA M
International Journal of Affective Engineering (2021) 20(4) 237-245
DOI: 10.5057/ijae.ijae-d-21-00006
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Abstract

Kansei Engineering was used to research the relationship between design elements and their emotional impressions in the design of saffron packaging. A preliminary study was conducted to define the target market of saffron; to determine the most important design …

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APA

PAPANTONOPOULOS, S., BORTZIOU, M., & KARASAVOVA, M. (2021). A Kansei Engineering Study of Saffron Packaging Design. International Journal of Affective Engineering, 20(4), 237–245. https://doi.org/10.5057/ijae.ijae-d-21-00006

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